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Notes from the build room.

Practical advice for business owners on websites, software, POS systems, security and getting found on Google.

Marketing

Sep 24, 202624 min read

Content marketing for Nigerian businesses: the complete 2026 guide

Content marketing in Nigeria works when you help first and sell second. Learn the topics, formats, naira budgets and 30-day plan that bring real enquiries.

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Marketing

Sep 14, 202624 min read

Email marketing still works: how Nigerian SMEs build a list that sells

Email marketing in Nigeria still works for small businesses. Learn to build a list you own, write emails people open and turn subscribers into repeat buyers.

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Marketing

Sep 3, 202624 min read

WhatsApp marketing strategy for Nigerian businesses (without being spammy)

A WhatsApp marketing strategy that works in Nigeria: build an opt-in list, send messages people welcome, close sales in chat and keep your number safe.

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Google Ads for Nigerian businesses: how to stop wasting money and get calls

Marketing

Aug 24, 202625 min read

Google Ads for Nigerian businesses: how to stop wasting money and get calls

Google Ads in Nigeria can bring calls within days, or drain your money on the wrong clicks. Learn keywords, naira budgets, tracking and the fixes that work.

146 Read article

Marketing

Aug 13, 202624 min read

TikTok marketing for Nigerian brands: what works in 2026

TikTok marketing in Nigeria can bring real buyers when videos answer questions and lead to WhatsApp. Learn formats, filming tips, naira ad budgets and a 30-day plan.

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Marketing

Aug 3, 202624 min read

Influencer marketing in Nigeria: how to pick, pay and measure

Influencer marketing in Nigeria can bring real customers or burn your money. Learn how to pick the right creator, agree a fair price in naira and track every sale.

168 Read article

Landing pages that convert: why your ads need their own page

Marketing

Jul 27, 202626 min read

Landing pages that convert: why your ads need their own page

Landing pages that convert turn paid clicks into WhatsApp leads and sales. See what to put on the page, what it costs in Nigeria and how to test it.

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How to get your business on page one of Google in Nigeria

SEO

Jul 24, 202624 min read

How to get your business on page one of Google in Nigeria

Want to rank on Google in Nigeria? Here is my 90-day plan: keywords, website fixes, Google Maps, honest links and real naira costs, without fake page-one promises.

152 Read article

Marketing

Jul 13, 202624 min read

Reviews and referrals: the cheapest marketing engine you are ignoring

Reviews and referrals cost almost nothing and bring the warmest customers. Learn how to ask, reply to bad comments and reward friends in ways Nigerians actually like.

100 Read article

Marketing

Jul 2, 202624 min read

How much should a Nigerian SME spend on marketing? A practical budget guide

A marketing budget for small business does not need guesswork. Use simple naira formulas, four sample budgets and a monthly scorecard to spend only on what brings customers.

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LinkedIn for B2B sales in Nigeria: a playbook for founders and consultants

Marketing

Jun 22, 202624 min read

LinkedIn for B2B sales in Nigeria: a playbook for founders and consultants

LinkedIn for B2B sales works in Nigeria when you fix your profile, post useful lessons and message decision makers politely. Follow this playbook to book real calls.

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Facebook and Instagram ads that actually bring customers

Marketing

May 8, 202625 min read

Facebook and Instagram ads that actually bring customers

Facebook ads for small business work in Nigeria when you stop boosting posts. Learn goals, naira budgets and the WhatsApp follow-up that turns clicks into buyers.

118 Read article

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Notes from the build room.

Content marketing for Nigerian businesses: the complete 2026 guide

Email marketing still works: how Nigerian SMEs build a list that sells

WhatsApp marketing strategy for Nigerian businesses (without being spammy)

Google Ads for Nigerian businesses: how to stop wasting money and get calls

TikTok marketing for Nigerian brands: what works in 2026

Influencer marketing in Nigeria: how to pick, pay and measure

Landing pages that convert: why your ads need their own page

How to get your business on page one of Google in Nigeria

Reviews and referrals: the cheapest marketing engine you are ignoring

How much should a Nigerian SME spend on marketing? A practical budget guide

LinkedIn for B2B sales in Nigeria: a playbook for founders and consultants

Facebook and Instagram ads that actually bring customers

Want a website that ranks and sells?

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